About
One trade. One platform. Many owners.
Pronghorn Equity Partners is building America's most exceptional tree care company, backed by institutional capital and focused on one trade.
Who we are
We are a team of entrepreneurs, investors, and business leaders with a proven record of building value in fragmented industries.
Our backgrounds span operations, investing, and military service. Between us, we have taken founder-led services companies to national scale, led acquisitions across a range of industries, and managed teams where safety was not optional.
We have done the work that holds a growing platform together: the deals, the finance, the hiring, and the integration. Tree care is a new industry for our playbook, not a new playbook for the team.
What we are building
We partner with established, owner-operated tree care companies and bring them into a single platform.
Each company keeps its own brand, crews, and culture. The platform provides the back office, the marketing, the hiring support, and a network of peers who run the same kind of business.
Tree care is where we are starting, and over time we expect the platform to serve the broader green services our customers already buy.
Mission
Our mission is to be the partner of choice for tree care operators, and the employer of choice for tree care professionals.
That means we put our people first and never compromise on our values.
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Everyone Goes Home.
No tree, no deadline, and no customer is worth a life. We stop the job before we take the risk.
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Do The Right Thing.
Legally, ethically, and morally. Especially when it costs us and no one would know.
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We Play Offense.
We are here to grow. More customers, more revenue, more profit, every year.
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People Climb.
We build careers, not jobs. There is always a next step, and we help our people get there.
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Leave It Better Than You Found It.
The yard, the truck, the tree, the crew, the company. We are always improving.
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Treat Everyone Like A Neighbor.
Crews, customers, and each other. Respect is not situational.
Backing
Pronghorn is backed by institutional capital and puts all of it behind one industry. We are not spread across many. We are here for tree care.
